“Holy shit,” you sigh, scrolling through an Instagram feed that looks like a convention of well-meaning coaches, “the market is SO saturated!” If I received a penny for every time I heard that, I wouldn’t be writing this article; I’d own Meta and be sipping Mai Tais on my private island.

Yes, the coaching market is undeniably crowded. So you can officially stop losing your mind trying to conjure “something groundbreakingly new and never-before-seen!” You know what else is oversaturated? The entire human population. And last I checked, we still kinda need a lot of the “same” (doctors, teachers, baristas who understand our ridiculously complex coffee orders).

The so-called “saturated market” is not to blame for your lack of high-paying clients or disappointing results. You know what a buzzing, “saturated” market actually tells me? That a whole heap of humans – millions, in fact! – are actively, willingly paying good money to solve the very specific problem you’re equipped to handle.

Now, the real question you need to be obsessing over is this: If, in any thriving market, only around 10% of businesses truly survive and scale (meaning consistent 6+ figure years), what the hell do you need to do to become one of that elite 10%? The first step is deceptively simple: getting noticed by the right people for all the right reasons.

(Sidenote 1: And yes, my friend, if you’re serious about this, six figures should be your absolute bare minimum annual revenue. After taxes, business expenses, social security, etc., you’ll be waving goodbye to a significant chunk of that before it even hits your personal account. Aim higher.)

(Sidenote 2: The reason only a fraction make it to consistent high-ticket success isn’t because it’s rocket science or requires a pact with the devil. It’s simpler, and harder: most people are unwilling to do the deep inner work and become the version of themselves who can effortlessly command and hold that level of success. Hint: It’s not the version of you reading this right now. She’s waiting to be unleashed.)

You’ve likely been force-fed the lie that standing out means:

• More Reels with some “killer hook” algorithmically designed to hypnotize people into your content within 3 seconds (good luck with that).
• Manufacturing strong, controversial opinions just for the sake of having one, hoping to go viral for being edgy.
• Using more “personal branding” templates that inadvertently make you look, sound, and feel like every other coach peddling their wares online.
• Just… posting more. All the time. Everywhere.
• Endlessly collaborating, networking, “connecting.”
• Chasing, attracting, desperately trying to “get seen,” reaching out, maybe even considering interpretive dance in a public park… BREATHE WOMAN.

You’re exhausted. Overwhelmed. And still, crickets. No one significant is really noticing you. And let’s be brutally honest, a vast majority of coaching content out there sounds like a slightly-off, ChatGPT-generated echo of itself. The supreme irony? You’re trying to sell “personalized transformation” for thousands of dollars, yet balking at spending more than a fleeting minute on your content, which is literally your primary point of entry for new, discerning people. 

Please, be human. Ditch the soulless robot. Put in the reps to find your unique voice before you outsource it to an AI that’s clearly failing to capture your magic. The only DMs you’re getting are probably from other equally desperate coaches cooing, “Love your content!” (Translation: “Please, for the love of God, notice me back, validate my existence, and maybe hire me because I am thisclose to giving up and getting a sensible job!”)

Here’s what those “visibility gurus” conveniently leave out:
Standing out isn’t about being seen by everyone; it’s about being powerfully remembered (!!) by the right ones.

Read that last sentence again. Let it sink in.

The coaches who get remembered, the ones who build sustainable high-ticket businesses are not always the most polished. They’re definitely not perfect. Hell, some of them barely post consistently. But when they do show up? You lean in. You might laugh. You might get a truth bomb that makes you uncomfortable. You definitely think, “Holy sh*t, that’s exactly how I feel. She gets me.”

So, let’s talk about how to actually stand out in a way that feels authentic, strong, and doesn’t require selling your soul to the algorithm gods: by truly thinking, acting, and being like a High-Ticket Woman.

Why You’re Currently Blending In Like Beige Wallpaper (And How to Stop, STAT):

You’re Hiding Behind a Mask of Stiff “Professionalism.”

Newsflash: No one invests thousands in a coach because they sound like a corporate HR brochure, because their reels are flawlessly edited, or because their Pinterest-curated home office screams “I’ve already made millions” (even if it’s true). They hire you because they sense a real, relatable human who gets them: scars, messy stories, occasional swearing, and all.

Try This Instead:

Share the messy, human version of your journey. Not just the sanitized “How I Built a 6-Figure Business in My Sleep” highlight reel, but the vulnerable “How I Sobbed in My Car for 30 Minutes Consumed by Imposter Syndrome Right Before My First High-Paying Client Call (and What I Learned).”

Write like you actually talk. If you pepper your real-life conversations with “heck yes” and “oh my god,” don’t suddenly transform into a Victorian novelist online, stiffly typing “indeed, it is most affirmative.”

You’re Desperately Trying to Appeal to Everyone
(And Therefore Resonating with No One).

The fastest route to being utterly forgettable is to water down your message until it’s so bland it couldn’t possibly offend a single soul. And please, the WORST thing you can do in pursuit of “safe” content is to mindlessly copy AI prompts or parrot what ChatGPT spits out. Let AI be your occasional research sidekick, not your brand’s brain or soul. Take the time to deeply educate yourself on what truly moves, motivates, and pains your perfect client, and then learn how to articulate that in your unique voice.

Try This Instead:

Pick a (Meaningful) Fight. Hate the “just post more consistently” advice that ignores strategy? Say so, powerfully. Think the term “mindset blocks” is an overused, unhelpful crutch? Argue your (well-reasoned) case. (And yes, as a neuropsychologist, I personally believe both those common refrains are largely BS. Your mind has zero intention of “blocking” you; you often just haven’t learned how to effectively upgrade your outdated past beliefs and energetic patterns.)

Also, speak directly to your dream client’s most secret, shameful thoughts. (E.g., “Subconsciously, you’re terrified that if you do finally hit consistent six figures, your partner will secretly resent you for earning more, or your friends will drift away.”)

You Mistakenly Think “Branding” is Just About a Pretty Aesthetic.

Repeat after me until it’s tattooed on your brain: Your brand is NOT your chosen color palette or your fancy font combination. Your true brand is how you make people feel in your presence (seen, challenged, understood, activated), but more importantly, how they remember you. So what do you want to become undeniably known for? Not just your niche and expertise, but also about you, as a human?

Instead of constantly looking for the quickest or most effortless way, make a real effort making an impression. Be genuinely kind (not “nice” in a people-pleasing way). Actually help people solve real problems, even with your free content. Reply thoughtfully to comments. Answer your DMs like a human being. And for the love of all that is sacred and profitable, stop cold-pitching people who have never spent a single dime with you (unless you’re auditioning for Shark Tank, in which case, good luck). Instead, immerse yourself in understanding high-ticket buyer psychology.

You are not meant to be average or interchangeable. You are here to make a profound impact. You are a High-Ticket Woman, selling high-ticket. 

The coaches who truly stand out and command premium fees aren’t necessarily “better” in some objective sense; they are powerfully, unapologetically different.

They:

• Double down on their quirks and unique perspectives (your perceived “too much” is someone else’s desperate “thank god, finally someone who gets it!”).
• Teach from their scars, not just their polished wins (vulnerability builds trust far faster than perfection).
• Give precisely zero apologies for who they are and what they stand for (that “take me or leave me, this is what I deliver” energy is magnetic to the right people).
• Are not obsessively bothered by what other people in their niche are doing or what the algorithm supposedly “wants.” They focus on building their own solid business, and if they identify a bottleneck, they intelligently invest in understanding and fixing the root issue.

Your “Stand Out & Be Remembered” Homework (Yes, Right Now, No Excuses):

1. Known For: Write down 3 distinct things you truly want to be known for in your niche (e.g., a specific proprietary method, the exact high-stakes niche problem you have a unique gift for solving, your unparalleled expertise in a sub-specialty).
2. Unpopular Opinions: Brainstorm 1-2 of your “unpopular opinions” about your industry or common client struggles that, if shared authentically, would actually help your ideal clients achieve their goals faster. (Example: “Manifestation without aligned, strategic action is just pretty daydreaming. It often requires more than chanting affirmations while eating virgin snails in the middle of a forest howling at a full moon.”)
3. Her Secret Fear: Describe your dream client’s deepest, most secretly-held fear that relates to the transformation you offer. (Example: “They’re secretly terrified that even if they do finally get the clients and make the money… they’ll still feel empty or unfulfilled. Or that they won’t know how to replicate their success. Or worse, that their clients will eventually realize the investment was a total waste.”)

Want To Actually Win in This “Saturated” Market?

Stop making it your primary goal to be “getting seen” by more people. It’s relatively easy to go viral for something fleeting. Instead, make it your mission to be powerfully remembered for all the right reasons by more of the right people. Build your entire high-ticket strategy around that singular focus, and watch your dream business and life begin to unfold within the next 12 months.