If you are posting consistently for 30 days and nothing is moving in your coaching business, your content is not working. Within 30 days, you should at least have some new high-ticket leads in your corner. 

In this post, I want to walk you through the most common sins I see “young” coaches fall for. These are also exactly the sins that tell me within a split second whether you are actually signing clients or not. 

Sin #1: You’re Posting Without a Goal

What you’re doing: Sharing random tips you think are helpful, posting aesthetically pleasing “day in the life” snippets, or awkwardly jumping on trending audios with absolutely no discernible connection to your core high-ticket offer.

Why it fails: It’s noise, not a path to your paid program that people want to invest thousands in.

Every piece of content must serve ONE goal: to support your high-ticket buyer into working with you. And for that you need to understand high-ticket buyer’s psychology, High-ticket buyers are ready to invest in a real solution. They have probably tried every low-ticket digital offer and course under the sun and they are seriously done with their own shit. They are not looking for a trending sound or “three tips to whatever”. They are waiting for an invitation that screams “I understand your pain and this is your first step”. That is very rarely, and I rarely as in almost never, inviting them directly into your high-ticket program. And especially not if you don’t have an established personal brand backing you up.

Sin #2: Your CTAs Change Like the Weather

What you’re doing: “DM me!” one week, “Join my free challenge!” the next.
Why it fails: Confusion = no action.

Pick one CTA for at least 90 days. But if you really want to go all in on your success, choose one CTA for at least one year. And this CTA is not “DM ME” or “APPLY NOW”. This CTA is “Join my live challenge where you’ll learn exactly how to overcome [their biggest pain point] and [what they really want]. Also, repeat this CTA everywhere: captions, stories, emails.

Sin #3: You’re Selling Too Hard (Or Not at All)

When you are hard-selling your high-ticket offer cold (to all your followers instead of a carefully filtered group) or you never have a CTA, both will fail. High-ticket buyers need trust before they buy. Trust in that you and your offer can deliver the results and trust in themselves that they can actually do it with you by their side. 

Focus on problem-awareness content and very consistenly guide them to your hgh-ticket lead generating offer. This strategy works specifically very well for coaches with either a small following or without a strong personal brand. 

Sin #4: You are boring

This is the one no one wants to admit, but if no one is engaging or raising their hands, it is not because of the algorithm or the number of followers you have. It is because you are boring. And being boring has nothing to do with your font, how many edits you have in your reels or what colors you are using. 

You’re speaking in generic tips (instead of polarizing truths). You avoid strong opinions (high-ticket buyers crave conviction). And you prioritize “safe” over “standout” (and blend into the noise). Learn how to write from you scars, not your wins. Show that you have walked the talk and only those who actually did truly understand the emotional warfare that comes with the transformation. Start there. And for heavens sake, stop using ChatGPT for your content. I don’t want to spend thousands in a coach who cannot even create their own content. If you don’t trust your expertise to be good enough, your next client will neither. 

If you are following all the guru-tips, you are talking to the 90% low/mid ticket market instead of to the 10% high-ticket buyers. How do I know? Because the strategies that work for the 10% are not shared in a freebie. They are usually safely secured behind a 25k paywall.

I also want you to challenge you to make this shift: Instead of wondering “how can I attract high-ticket customers?” instead focus on answering and implementing “How can I make it as easy as possible for my high-ticket customers to find me?”

The Mindset Shift: Content Is a Bridge, Not a Billboard

Repeat after me: “My content isn’t for everyone, it’s for my future high-ticket client.”

If you want to discover what it really takes to build a 6+figure high-ticket business, I wrote it all down for you in my debut book She Sells High-Ticket: The Psychology, Energy & Strategy Behind Inevitable and Consistent High-Ticket Sales. 

Do you prefer the digital or paperback version? Click here to choose.